Every individual or small business that has a website wants to increase sales — no matter how much, or how little, is currently being made. To increase sales, a web site needs to increase traffic. You can't make sales if you don't have visitors to sell to.
So, how to get more traffic? In short, you need to get your website URL (your website address of http://www.MyDomainName.com) out there. You need backlinks. That is, you need other
websites to post links back to your website. That way people across the Internet learn about your website, and see a link to your website that they can click on to visit your site (and hopefully make a purchase at your website).
The bottom line is that as a website owner you need other sites to link back to your site (thus the prevalence of the phrase "get backlinks" — you want sites linking back to your site). One way to get backlinks is to directly
pay for links — you pay website owners to post links to your site, on their sites.
A second way to get backlinks is to indirectly
pay for links — you hire an SEO (search engine optimization) firm to do the work of getting other sites to link to your site. MadBeeTech has an SEO service that does just that. We have very competitive, low cost plans at SEO MadBeetech
that are perfect for "one man show" sites selling inexpensive products or downloads (sites that can't justify investing many hundreds, or thousands, of dollars in SEO). We also have higher-cost (yet still very cost-competitive) plans at our Advanced SEO
page for sites that sell higher-priced products or downloads where it makes sense to invest more in SEO to reap the higher rewards in increased sales.
Paying a professional to obtain backlinks is the easiest and quickest way to get quality backlinks and increase traffic to a site. But for many "little guys" this isn't feasible. For an individual who starts a website for the purpose of selling, say, a very modestly priced eBook, spending even just $100 to obtain some backlinks might be out of the question. While someone attempting to get backlinks on their own, at no cost, won't be able to generate links from powerful web sources, anyone can, with a little time and effort, spread their website URL around — at least a little bit.
Forum marketing is a good way to promote your website. Forum users are usually savvy and are often open to making online purchases. Note, though, that not all forums are worthy your time. To be successful at forum marketing you need to find the right communities for your business.
This means that you need to search for popular forums that cover your particular niche
. If your website sells an eBook on how to build the perfect home bar, then you don't want to sign up, and spend time, at, a pet lovers forum — you'd want to find a forum designed to appeal to woodworking hobbiests, or home improvement folks, or big drinkers ;-) You can do a simple Google search to find forums that match your niche.
Finding and participating in niche-related forums is key to being successful at forum marketing. As you peruse forum entries, look for posts that are questions related to what you sell from your website. Answer any such posts with a great, informative response — don't try to promote your website in your answer. Forums allow participants to include a link to their website within their forum signature. Give a knowledgeable answer, and readers who find your answer helpful are often likely to click on your post signature link to visit your website and learn more about what you have to say (and to, hopefully, make a purchase at your website).
Website owners like to have other sites link to them so that they can get the benefit of direct traffic — a person visiting this other website sees, and clicks on, the link. Website owners also like to have other sites link to them for the SEO benefit. One of the primary ways in which Google decides which sites to list on their first page of any search is by the number of quality backlinks sites have. If one site has many other sites linking to it, Google takes that as votes of confidence in the linked-to site. Why would all these other sites be linking back to one particular site unless that linked-to site had some good quality information on it?
That makes sense, and SEO people quickly picked up on this "get more backlinks" concept and did whatever they could to generate backlinks to their client sites. One easy way to get a backlink is to add a comment to a blog post, and in doing so include a link to a client site. So SEO people started doing this on a huge scale. They wouldn't just visit a few blogs and add comments — they'd visit thousands
of blogs and add comments (with the help from software that automated the process). They did it on such a large scale that they soon made blog commenting have little or no worth from the perspective of trying to improve search rankings — Google figured out what was going on and simply started to ignore blog comments.
So, if getting a link in a blog comment has no effect on improving your site's rankings in Google searches, why mention it here? Direct traffic. If you include a link to your site in an informative, helpful, well thought-out
comment on a blog article that is directly related to your website's niche
, readers of that blog article will click on the link and visit your site.
Take note of the italicized words in the above paragraph. Just randomly visiting any old blogs and posting comments won't work. Firstly, if the comment isn't relevant to the article, the website owner won't approve of the comment, and it will never appear on the site. Secondly, if the comment does get posted, but the comment is simply of the "nice article visit my site" type, no one reading the article will bother to click on the link in the comment.
Business directories are a little like blog commenting in that SEO people discovered that this is an easy and free way to get a backlink to a website. As such, directories have been abused by SEO people, and links within directory listings have minimal effect in contributing to a website improving its rankings in Google searches. Like blog commenting, though, listings in directories can help a website gain direct traffic — people looking through a directory might find your listing and click its corresponding link to directly visit your website.
As with any type of link, relevancy matters. You want to get listed in a section of a directory that directly relates to the niche of your website. All directories have multiple categories to choose from when submitting your site, so choose wisely. When you submit your website to a directory you'll be asked to include a description of your site. Spend some time formulating a detailed, accurate and interesting description. That way when a person is looking over the many websites that will be listed alongside yours in the directory, that person will be more likely to click on the link to your website as opposed to the links of any of the competing sites.